
BAHTIAR MOHAMAD is a Senior Lecturer and former Head of Communication Department, Faculty of Communication and Modern Languages. He teaches Public Relations, Corporate Communication, Communication for Managers and Organizational Image Management, which all combine to support his hybrid profession linking communication with the management. His qualifications are in Business Administration and Corporate Communication. In recent years, his publication and research interests have focused on corporate communication and public relations. He is carrying out research in the area of corporate identity, corporate image, investor relations and corporate branding from the point of view of public relations and corporate communication. He is Member of Institute of Public Relations Malaysia (MIPR) and Pacific & Asia Communication Association (PACA). He is currently pursuing his PhD at Brunel Business School, Brunel University, West London under the guidance of Professor T. C. Melewar (Professor of Marketing and Strategy).
Address : Communication Programme, College of Art and Science, Universiti Utara Malaysia, 06010 UUM Sintok, Kedah Darul Aman, MALAYSIA
E-mail: mbahtiar@uum.edu.my Phone: 604-9284875 Fax: 604-9286706
Current Address : Room 356, Micheal Sterling Building, Brunel Business School, Brunel University, Uxbridge, Middlesex, United Kingdom, UB8 3PH
Current E-mail: Bahtiar.Mohamad@brunel.ac.uk Phone: +44 (0) 1895267263